Data guides

SME vs corporate gifting data, explained properly

They are not the same product and the cheaper one is not always the right one.

14 July 2026 · 7 min read

SME data is bought in bulk and shared out. It is cheaper per gigabyte and it is what most resellers sell.

Corporate gifting is provisioned differently by the network. It typically has a longer validity and behaves more predictably on lines that have been flagged for unusual activity.

If you are buying for yourself, SME is almost always the better value. If you are vending at volume to customers who complain about expiry, the difference is worth the extra naira.